Our readers love the curated order, finite experience and editorial choice.
#Newsflow news reader free#
They read 10-30 minutes per news session, prefer to be briefed on the overall news once a day, are less likely to seek out free news (less price sensitive), are more likely to read only one news source, and prioritize editorial selection, finishability, and in-depth analysis. In a nutshell, across countries and age groups, half of all news consumers prefer editions. Newsflow readers check the news more frequently, read in shorter sessions, and access more sources of news.īased on this, the team at Twipe also developed a persona for edition readers versus newsflow readers:
#Newsflow news reader for free#
They appreciate editorial selection and finishability.Įdition readers look less for free content and are more loyal to one news brand. Edition readers are typically busier people who want to take time once a day to go through a package of news. Twipe’s research found that editions correspond to fundamentally different reader behaviors and needs. Their key finding was that half of all readers prefer to read digital news in an edition format, and this holds true across countries and age groups.Īn edition is a bundled package of content, with a clear beginning and end while a newsflow is a continuously updating stream of information. Through surveys and interviews of news readers across Europe and the US, Twipe’s researchers explored general news consumption habits and attitudes towards paying. In the second phase of their multi-year research project, they studied the readers of digital news, and examined the motivation and habits of nearly 4,000 participants in six European countries and the United States. They released their findings in the first chapter of the Reinventing Digital Editions series, and highlighted 8 successful digital-only editions.
Last year Twipe-the Belgian company specializing in Digital Publishing and ePaper Analytics-ran a research project which examined successful new digital formats for publishers.
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